On Saturday I had the incredible opportunity to visit Everlane’s interactive exhibit in Los Angles to celebrate the launch of their new underwear collection. My friend Mary and I arrived about twenty minutes before the experience was set to open, and the Everlane team was already out and about handing out goodie bags with pamphlets about their new line and coffee in their own branded cups that said “no frills. no bows. no bullshit”. They even walked around with milk, too!
Upon entering the museum, I had the opportunity to touch the raw Supima cotton that Everlane uses for their full line of underwear. It is grown in northern California and is incredibly soft to the touch, unlike most cotton (which can be rough in its raw form). Supima cotton is also known for its longer fiber lengths, which allows it to last longer than regular cotton.
The next stop on The Under Line was the underwear vending machine!! This was by far the coolest part of the whole experience. Each person stepped up to the machine, answered some questions like what gender you identify as, what bothers you the most about traditional underwear, and your fit preference. And then – voila – your very own item from Everlane’s new underwear collection pops out for free. I was the first person of the day to get a tank bra – everyone before me had gotten underwear – so you could say I was pretty excited about that. I put it on immediately as I got home, and quite honestly I have yet to take it off. It’s comfortable, it’s supportive, and it doesn’t leave any of those annoying marks. I love the scoop neck front, low scoop back, and the thick straps. It’s perfect. My vending machine version was black, but I am definitely considering investing in the other colors as well (especially because they are only $22!). 
Next up we got to listen and read all about the groundbreaking, progressive factory where the underwear line is produced. It’s called MAS Holdings, and is a group of factories in Sri Lanka owned by a man, and longtime follower of Everlane, named Mahesh Amalaen. According to Everlane’s extensive articles on their website about the factory, MAS “has robust worker education programs for their largely female, 70,000-person workforce. From women’s health initiatives to financial planning training, they are committed to improving the lives of their workers”. Breast cancer is the most common form of cancer in Sri Lanka, so the employees are educated on early detection, treatment options, and symptoms. Financial planning services are provided to the employees of these factories. On top of all this, MAS “proudly participates in WRAP (Worldwide Responsible Accredited Production), The Ethical Trading Initiative, and The Sustainable Apparel Coalition (of which they are a founding member)”.
And the last stop in the museum is a wall with a letter from the women of Everlane. This letter is then signed by 50+ female Everlane employees, and as The Under Line participants, we were all invited to sign the letter as well. See if you can find my name (and Instagram handle) on the wall of signatures! Because they wrote a letter to us, Everlane wanted us to send a letter to someone who inspires us. In our little goodie bags from Everlane was a pre-stamped postcard. I love this personal touch and can’t wait to mail out my little note.
Overall, The Under Line was a fantastic and immersive experience. Though it closes in LA today, the underwear collection is available online, but things are selling out incredibly quickly! I ordered myself a bodysuit & some underwear today after the event so I could snag some before they totally sell out. Shop the entire collection below!
Women’s Underwear
Tank Bra
Bodysuit
Men’s Boxers
Disclosure: This post contains affiliate links, which help pay for my Starbucks addiction. All opinions are my own.
2 Responses
What an awesome opportunity! Everlane is such a great brand
Everlane is the best! It was awesome to be able to go through The Under Line in real life.